Magic Beans is a baby gear and toy company based out of Boston, MA with six retail stores in Massachusetts and one in Fairfield, CT. As the sole Graphic Designer at a mom-and-pop shop, I am responsible for a plethora of marketing, event, and in-store materials. Responsibilities and projects include but are not limited to web design, social media, email marketing, photography, store signage, branding, event collateral and product review / comparison videos.
Droolbaby is an online resource for expectant and new parents in the MA and CT areas, providing anything from blogs, bakeries, new mom support groups, pediatricians, retailers, baby shower venues & much more!
Droolbaby is also an Expo in Boston, MA. It's a one-stop-shop for expectant and new parents to connect one-on-one with the brands who create and sell top-of-the-line strollers, car seats, baby apparel, accessories, toys, and more. Expo-goers can talk to company reps, see product demos, push strollers, touch fabrics, and do some serious comparison shopping. Check out droolbaby.com for more info and design work.
Shoulder Season is a mobile application that provides hikers the resources to accurately predict trail conditions and safely prepare for their next adventure. The term "shoulder season" refers to the transition period between seasons. Spring is a great example - the conditions are wet, dry, muddy, snowy, and icy all on one trail! Hikers need a reliable source to check trail and weather conditions when planning their hike. The current resources are unreliable and unfilterable. Through interviews, surveys, competitor analysis, affinity mapping, persona building, user flow and site map organization I created the perfect solution: a mobile application where users can check the weather at both base camp and the summit, read and search for specific mountain and trial reports, and even write their own to contribute. Included in this project is all the research, wireframes, branding and screen designs. Take a look at the working prototype.
PUMA North America
In the Fall of 2013-Fall 2014 I had the pleasure of working within the marketing and design department at PUMA North America. Provided are multiple examples of the various types of work I have created for hire - each follow their respective campaign (lifestyle, soccer, holiday, etc.). PUMA is a global sports and lifestyle brand - their North American HQ is located in Westford, MA, with offices in Boston.
Sweaty Hugs is a book about how free fitness is changing lives using the November Project movement as a case study. It will make you laugh, cry and inspire you to get your sneakers on and find some free fitness near you. The book was made available from Amazon in January 2017. Featured here is the book cover/back cover, bookmark, x-banner, Facebook and Twitter pages, and website. Learn more about this project at https://www.sweatyhugsthebook.com
Soul. Life. Cycle.
Soul. Life. Cycle. is the theme for Newton's Mayyim Hayyim Spring Benefit 2017. Mayyim Hayyim is a resource for learning, spiritual discovery, and creativity where women and men of all ages can celebrate milestones like weddings and b'nei mitzvah; where conversion to Judaism is accorded the honor and dignity it deserves; where survivors of trauma, illness or loss find solace; and where women can explore the ritual of monthly immersion on their own terms. This project includes an invitation, reply card, two envelopes, a flyer, web banner, and a wall of donation cards. Mayyim Hayyim turned 13 in 2017, so it was their “bar mitzvah year.” The Soul. Life. Cycle concept represents their coming of age.
The Lake George Bar Crawl
The Lake George Bar Crawl is the leading nightlife event in Lake George Village, NY. Bar crawlers enjoy a fast-paced, fun filled night including live music, dancing, fun games and exclusive drink discounts every Saturday night in the Summer months. Pieces for this project include a logo, brand look and feel, and website redesign using a Weebly mobile-responsive template. Take a look at the real thing at thelakegeorgebarcrawl.com
Here is a sample of work completed at my previous employer - DS GRAPHICS in Lowell, MA. DSG is a print and fulfillment company that specializes in promotional and print work, including but not limited to brochures, books, manuals, posters, signage, magazines, and logo design. DS Graphics offers prepress services and solution tools that manage and organize content for publishing, printing, binding, and mailing.
I rebranded the Wellspring Waldorf School in Tunebridge, VT during my Undergraduate studies at Endicott College. I wanted the look and feel to be reminiscent of the non-traditional, creative essence of their education. Pieces include a logo, postcard, website, creative learning card series, various collateral, and my UCDA award-winning poster series, "Where Creativity Lives."
BODY EXPLORERS is an interactive tablet gaming experience where users 6+ collaborate with one another to journey through the different systems of the human body. Along with the screen designs, I also designed iconography, explorer characters and ships, a poster advertisement, stickers, and explored the integration of social media. This project was completed as my Senior Thesis II project, accompanied by a research paper on the implementation of interactive design to educate children.